Artist(s)/ Band: Wretch 32, Josh Kumra
Name of song: Don’t Go
Director: Ben Newman
Release date: 11th July 2011
Genre: Rap/Hip-hop
Throughout the video alot of variety of camera techniques have been used, low angle helps establish supremacy, medium and long shots help picture the surrounding environment that can be used to represent the artist in various ways, the most common shot we see through the video is the panning shot, this shot causes to visually focus on Wretch 32s gestures and actions, as a result making the video more interesting to watch, due to the symbols and graffity words on the walls such as "What if" creates a deeper impact as it is absorbed visually.
The type of genre in which the video is categorised under (Rap/Hip) will stereotypically make the audience pre judge the artists clothing and representations, however Wretch 32 is portrayed oppositely to what is stereotypically known about this genre, he is dressed in a smart manner with a waistcoat and shirt, a sophisticated look which definately challenges the stereoptypical genre identity this video would have foreseen. Opposing the typical representation can be used to imply that this artist wants to terminate the literal prejudged thoughts, many audiences can relate to this and therefore be much coherant to the video and also to his other releases.
There are countless abstract scenes, thus making the video seem much calmer to the eyes of the audience, the different shots of water ripples, clouds and the slow motion camera affects inevitabley makes the whole video less aggressive and therefore this video can be argued that it can be used as an emotional releasing factor in were the audience can find peace and tranquility.
No comments:
Post a Comment