This music advertisement of Rihanna's (popular singer from America) is highly different from any of her previous advertisements, which are generally colourful and more defined as 'sexy'. The advert consists of an image of Rihanna with a metal hand on her face; the mise-en scene- of a robotic arm could use to imply control and an emotionless being. Only specific features of her face are shaded in a dark tone, this causes her facial features to appear sharp and bold, the boldness of her image emphasis strength and a sense of fearless. Most of the advert is used to show her face, which is widely known all around the world, so people can easily recognise the artist and then follow onto the texts, "Rihanna", "The new album", in colours of white with a black background, contrasting colours to make the letters stand out, however the title of her album "Russian Roulette" is printed in red, the only colour that has been used in the entire advert. The red colour could be used to represent emotions of anger and power, but the rest of the cover uses only black and white colours in different shades to create a greyscale picture of Rihanna, a great contrast to the type of genre Rihanna is involved in, as they are usually bright, colourful in R&B/Hip-hop.
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