This music advertisement of Green Day promoting their album release "American Idiot" uses a higher volume of text than the other music advertisements that I had analysed upon. The increased number of text can be an overload on information, but in this case, the text are presented in a clear format with words such as "Free", "No.1" that catches the viewers attention and keeps the viewer more interested, resulting in them gaining more information that would likely to remain in their memory.
The majority of the advertisement is filled with one of the members gazing up into the skies. The wondrous look in his eyes emphasis excitement and adds mystery to suspicion. But it can also be argued that it implies an uplifting power which causes the singer to momentarily look up rather than at the audience (during performance), this action of the singer will cause the potential buyer to be more persuaded to buy their album.
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