Monday 15 October 2012

Music Magazine Advertisement; Beyonce - "Dangerously in love"



This advertisement of Beyoncé’s "Dangerously in love", applies the typical genre related features that would be expected to see from a famous and talented artist.

Three quarters of the advertisement consists of the, much critics say, perfect body of Beyoncé posing with her hand in the air, slanted on a angle but face directly looking at the viewer, with her hair flared out, which creates a moving momentum feeling that could be used to imply both elegance and control (face directly looking at the viewer).

The bottom quarter of the advertisement shows simplistic text "CD IN STORES" "JUNE 24", in large bold print, in grey, this stands out due to the contrasting background, black. This differs to the previous text used on the name of the artist "Beyoncé" which is much more unusual, funkier thus making it stand out to the rest of the text on the advertisement.

In addition, the mise-en-scene that has been used on the advertisement opens up to Beyoncé wearing a unique dress which reveals much of her bronzed skin. The silver and white jewels embedded on the dress can be used to show glamour and wealth, which could be widely affiliated with women all over the world but also definite attractive factor towards the male gender.

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