Album Name: No Mercy
Artist: Clifford Joseph Harris, Stage name (T.I)
Released: 07/12/2010
"No Mercy" is the seventh studio album to be released by one of america's famous rapper, T.I
The Front cover of the album shows T.I looking down, head tilted with his hands on his face as if he is wiping a tear. Right below his face are two words in white, contrasting to the main colours used on the cover (black), "No" and "Mercy" in capital letters.
The facial expression T.I has posed for on this cover shows a distressed character, saddened by an unknown factor. With the one light coming from above his head showing regions of dark shades around his face, the lack of illumination creates a gloomy and dull first impression of this cover. This use of colours and poses are very unique in a sense that this rapper T.I, due to the type of genre he is involved in, Hip-Hop/ Rap, which use's mainly bold and multicoloured designs on the front covers to attract their audiences. However this album cover differs from many and interestingly grabs the viewers attention by creating a sympathy feeling towards the always robust yet gentleman like figure of T.I looking deeply saddened with the words "NO" "MERCY" written in capitals which also adds more empathy towards the dismayed character of T.I.
Overall the whole album cover uses two main colours, Black and White/Grey, The background too consists of just one colour, black. This colour scheme could of been purposely used to express the "dim" feeling and emotions of T.I and what is to be then included (lyrically) in the content of the album.
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